![]() ![]() Where was this shot, and what were you looking for in the actors? "Sheep" was always at the top of the list. But the idea of a little girl sewing a blanket for a sheep that she knew her father would be shearing, immediately became our favorite. The first one, which we still love and can't disclose because we may use it in the future, we really liked. "Sheep" was the second story we came up with. ![]() What was the scriptwriting process like? Why this particular story? When we hit on "Christmas is what you make it," we realized we had an idea that worked on many different levels. The tagline is what spawned the story ideas. We collaborated with the director, Benito Montorio, to shoot a 2:30 version and a :60 version. The original assignment was to create 30-second and 15-second TV/video, but when the "Sheep" story was presented, everyone wanted it to be a long-form piece. We knew this was their first brand and broadcast advertising, so we wanted to launch their brand in a powerful, cinematic way. Where did the idea come from to do such a long-form, cinematic piece?įrom the moment the Hobby Lobby assignment came in, we wanted to create something that felt larger than a commercial. Muse spoke to David Morring, art director at The Richards Group, about the "Sheep" piece-where the idea came from, and how they pulled off the execution. ![]()
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